Hard riding, straight answers
We started this business because buying an e-bike was harder than it needed to be: confusing specifications, bikes described as road legal that are not, and nobody willing to say that a cheaper bike would do the job. We are a sports shop first, and cycling is where we know our stuff.
We are a retailer, not a brand
We do not make bikes. We choose them from manufacturers we trust and we publish their real specifications, checked against the maker's own pages. That independence is the whole point: if a bike from another brand suits you better - or costs less - we can say so without it hurting us.
Between us we have spent years riding, racing and, more often, fixing e-bikes. We have seen what fails, what lasts, and which specifications actually matter in daily use. Most of that knowledge is dull and practical, and it is exactly what you should be told before you spend four figures.
How we workOur promise to you
- We tell you the truth about legality. The UK limits are 250 W and 15.5 mph, and we will not sell you something that quietly needs registering and insuring.
- We will recommend the cheaper bike when it is the right one. We would rather have a customer for ten years than a sale for one afternoon.
- You get 14 days to change your mind. Ride it properly and see how it lives with you. Every sale carries the legal right to cancel within 14 days of delivery for any reason. No exceptions, no restocking fee.
- We do not hide the aftercare. Warranty terms, manufacturer lead times and your return rights are published, not buried.
- We answer the phone. When your bike has a problem, you get the people who sold it to you, not a call centre and not the brand.
What we are
- An independent retailer of other manufacturers' e-bikes.
- An online business, so every bike is delivered to your door, tracked and assembled.
- The seller in law, which means we handle warranty claims for you rather than sending you to the brand.
No hard sell, no invented specifications
We do not quote range figures as if they were promises, we do not claim a product is road legal when it needs type approval, and we do not pretend a warranty replaces your legal rights.
Where these specifications come from
The bikes, prices and specifications shown here are taken from what each brand publishes about its own products. Where a maker does not publish a figure, we show it as not stated rather than guessing. Prices and availability change, so we confirm both with you before taking payment.
Sales, delivery and everything awkward in between
Ask us anything first
You cannot come and sit on the bike, so ask us instead. Tell us your height, your route and what you are replacing, and we will tell you which size to order - or that nothing we sell is right for you.